What’s on Tap? Beer Industry Analysis and Trends
Author: Parker McColl, Jamie McColl
1. Introduction
The beer industry has experienced explosive growth recently, fueled largely by growth in craft breweries. In fact, the number of breweries in the United States tripled between 2008 and 2016 and now tops over 7,000 (Brewers Association, 2019). The rapid growth in breweries can be seen in Figure 1.

With the rise of craft breweries, beer rating platforms such as Beer Advocate and Untappd were developed, providing a medium for beer enthusiasts to “check-in” and rate their drink, among other features.… Read more